ADVERTISING
Advertising is a great way to expand your client base and instill confidence in your existing clients. Postcards can be sent to an address list, certain ZIP codes, or left around town. For a more defined approach, you can advertise in magazines, newspapers, and online.
Postcard Andrea McKillip & Baroque Salon
This client was a hairstylist for Baroque salon. I based the design around  a baroque style mirror. I created this design from scratch and chose a rich color palate and gold embellishments. The illustration of the girl I created based on a photograph of a loyal client. Andrea later told me that this postcard brought her more business then any other kind of marketing she tried.